Andrew "King Bach" Bachelor on 'Where is the Money?,' being social media's king & what's next
Andrew "King Bach" Bachelor is ready to conquer the entertainment industry. The Toronto native burst onto social media dominating Vine -- the now discontinued micro-blogging platform as its most followed person. With a whopping 16.2 million followers on Vine as well as an immense platform across Instagram, Twitter, Facebook and YouTube, King Bach is arguably social media's biggest star. Now, the 29-year-old has set his sights on the film world. Though Bach has a production company -- Bach Enterprises it’s the work in front of the camera that has constantly inspired his genius. “That's always what I wanted to do,” Bach explained to me over the phone one fall afternoon. “When I was a kid, I saw the movie Ace Ventura: Pet Detective. I didn't know what it was called that Jim Carrey was doing, but I was like, ‘Yeah, I want to do that.’ I looked up to people like Eddie Murphy, Martin Lawrence, Jamie Foxx, D.L. Hughley, Bernie Mac, Richard Pryor -- all the legends." When Bach was studying in college and then taking courses at New York Film Academy – he realized to reach his audience quickest he had to understand social media and make it work for him. “I don't think it's what I gravitated towards; I think it was more of what was relevant," he explained. “That's why I started doing videos on there because I wanted people to see it. I do have a film crew that I went to film school with, but every platform requires different equipment. For instance, for Vine, even if I wanted to shoot on the Alexa ARRI or the red camera, I wasn't able to because you couldn't upload at that time. YouTube was different. If you ever see any of my Youtube clips, you'll see that the production value on that is extremely high. Those same clips on my YouTube page could be placed on TV or in a movie theater, and people wouldn't notice a difference in quality. I would do that just to challenge myself to be a real artist and creator. When it was time for me to make silly videos on Vine or Instagram, I used my phone because it's quick. When people are on their phone, they're not really paying attention to the production value. They just want a quick blast, to get in and get out.”
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