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A Word with Aramide

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Welcome to A Word With Aramide. I document my film reviews, interviews, TV overviews, and life in general.

All inquiries: aramide.tinubu@gmail.com

Priyanka Chopra Jonas Is Done Just Talking About Inclusion & You’ll Want To Join Her

Priyanka Chopra Jonas Is Done Just Talking About Inclusion & You’ll Want To Join Her

Connections in the entertainment and beauty worlds can feel flimsy or superficial. There’s a certain beauty standard that women, in particular, are shown from birth and if we don’t fit that mold it can feel both isolating and damaging to our self-worth. Priyanka Chopra Jonas is determined to shatter the status quo. With her latest venture, as an ambassador for Obagi Skin Care’s SKINCLUSION initiative–Priyanka Chopra Jonas is done just talking about buzzwords and diversity measures. She’s ready to do the work.

On a sunny spring day in New York City, I sat down to chat with Chopra Jonas about Obagi’s SKINCLUSION and her stunning career that has crossed barriers in both India and the United States. It should have been intimidating to speak to one of the most well-known movie stars on the planet–but Chopra Jonas immediately made me feel at ease. Just days after the Met Gala, she sat poised and smiling in all white. Before the cameras began rolling, we spoke openly about our the origins of our names, mine–from the Yoruba tribe in Nigeria that was bestowed onto me a few weeks after my birth from my Lagos-born father and hers, deeply rooted in her South Asian roots. It’s stories like these that connect us all–making our differences feel much smaller then they might appear at first. Over the course of its 30-year legacy in the beauty industry, inclusion and connection have been at the core of Obagi skin care–which is why Chopra Jonas was so thrilled about connecting with the brand. The Quanticoalum uncovered a beauty industry secret that has been affecting her skin care regimen for as long as she can remember.

There is a spectrum called the Fitzpatrick spectrum which has reduced all of the skin tones into numbers, one through six. I’m a four. Most skin care products that you find on the market have done clinical research only on types one, two and three. I’ve spent so much money on high-end amazing products, which I now realize weren’t even tested on me. My skin has more melanin, it’s going to react very differently to the sun than someone else’s will. Why isn’t the beauty industry being called out? What I love about this campaign is that Obagi has been testing its products on all six skin types from its inception. So if they can do it, why isn’t the beauty industry doing it? It’s not just the optics but actually making the change on the ground.


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'Bull' Neglects to Think About Race Critically [Review]

'Bull' Neglects to Think About Race Critically [Review]

Icon Living: Morris Chestnut Reflects On His 30-Year Career, 'The Enemy Within' And 'The Best Man'

Icon Living: Morris Chestnut Reflects On His 30-Year Career, 'The Enemy Within' And 'The Best Man'